More about Victor J. DeNoble Ph.D.
Dr. DeNoble’s Story…
Dr. DeNoble headed a secret lab in Virginia for Philip Morris from 1980 to 1984, where he led experiments on rats to explore the effects of nicotine on the brain and central nervous system. DeNoble has revealed how the lab developed a synthetic chemical that had the same desired effects as nicotine on the brain without the health risks. His work focused on developing a "safer cigarette". The scientist said the company never made the research public and repeatedly blocked him from disclosing any information about his research.
In 1984, Philip Morris shut down the lab, hid the findings and fired the scientists, for fear that if a healthier cigarette was produced, the tobacco industry, which had long denied the negative effects of nicotine, would be subject to lawsuits.
Congressional hearings on the tobacco industry in 1994 made it possible for DeNoble to speak publicly about his work. Victor DeNoble, Ph.D. became one of the whistle-blowers responsible for tearing down the wall of secrecy built by the tobacco industry. Dr. DeNoble has been a key witness in government hearings examining the practices of the tobacco industry. His testimony was an important part of the mounting evidence that damaged the tobacco industry's creditability and ultimately led to the multi-billion dollar "tobacco settlement." He testified before Congress in 1994, the Food and Drug Administration in 1995 and 1996, and Vice President Gore's Tobacco Settlement Committee in 1997.
Dr. DeNoble has appeared on each of the major network television news programs and has been featured on 60 Minutes, Dateline NBC, Good Morning America and was portrayed in the drama film The Insider. Recently, DeNoble has been critical of the landmark tobacco settlement which grants the tobacco industry immunity against future lawsuits in exchange for paying an estimated $300 billion in health care costs related to smoking.
Since his congressional testimony, Dr. DeNoble has dedicated his time to speaking to a wide range of audiences about his experience in the tobacco industry and providing education about the science of drug addiction.
You are invited to attend this important and entertaining presentation!
7PM, Thursday April 3, 2014
Edison State College Auditorium – Charlotte County Campus
The cost is FREE – but you must register due to limited seating.
People without a reservation will be seated on an "as available" basis.
Doors will open at 6:15pm for the 7pm event.